Chaos Asa Softball

Chaos Asa Softball

Once you make the decision to place your name on the ballot, then the real job begins. Raising money. Unless you are the rare candidate who can self-finance, the job of finding money will land on your daily to-do list.

The key to political fundraising success, as we have learned from Obama and others, is the multiplier effect. It is best to seek a large amount of small donations. The term "large" is relative to your situation. In a community race, three hundred donations might suffice, in a major city race, three thousand might just get you started. So how do you start the multiplier effect for your campaign?

You only have one chance to make a first impression. Remember this axiom. The typical first impression is your website. Over sixty percent of America accessed the Internet for political information in 2008 and the number continues to increase.

Find a good hair stylist and then a good web designer. The kid down the street or a volunteer might be cheap, but if you are investing you esteem and time into a political race, pay a few extra dollars for a proper political website.

The critical next step is how the multiplier effect starts. The addition of a thirty second television commercial on the first page of your website with a "widget" to both persuade and facilitate easy donations will put the ball in motion. Credibility is key to fundraising. If you have a credible website and a high quality, professionally produced television commercial, you will have instant trust. We only donate to people and causes we trust. In this economy dollars will be tougher than ever to raise. You need every advantage. Check the Internet for low cost, high quality political television commercials. This should cost you no more than five hundred dollars. The sooner you add a commercial to your website with the political fundraising "widget", the sooner the multiplier effect begins.

Scott Perreault is a nonpartisan political advertising consultant who has represented Presidential, US Senate and House nominees, State and local candidates, PACs, 527s and ballot initiatives. For twenty years, clients have depended on Scott Political ( http://www.scottpolitical.com ) for Television micro targeting and commercial production (only $499), Radio media buying, copy writing and voice work (only $99), Virtual Internet solutions, Polling and Fundraising. Scott Political is a Reed award nominee for the 2008 Ralph Nader for President national media campaign. The Reed Award recognizes superior achievement in political media. Scott Perreault welcomes the opportunity to confidentially meet in person or via telephone.